New & improved nutrition GAME launching in October!

Let's make building good nutrition habits effortless, with fun monthly challenges, so you can get shredded and not tank in your workouts. 

We've packaged up everything we do in 1:1 nutrition coaching and put it in budget-friendly & practical monthly nutrition challenges!  This is the accountability you need to take consistent action & get the results you want, all while having a little fun doing it!

And you don't need to starve or eliminate food groups. You need to implement basic nutrition fundamentals - consistently.  That's how you build your best body, effortlessly. Crush your goals with this fun, easy game. 

You don't need more information. You need ACTION.


The best part - we have options to make it work for YOU today!

Maybe you've signed up for online programs before. You're excited to dive in, but when the first e-mail lands in your inbox you're busy — so you flag it for the weekend.

Weekend arrives, and you don't get around to it. A month goes by, and you're only reminded about your online course when another email pops up. Great. More information to weed through!

Hello, overwhelm. Goodbye, hot fit body for another month.

The problem with most nutrition programs — they're boring as hell. Sure, they're jam-packed with super valuable information, but info doesn't do anything until you implement it.

It's Sunday morning and you're enjoying your coffee after catching some extra zeds. It's one of those times that you THOUGHT you'd commit to reading your next course module. But you're playing Wordle and swiping through Instagram. Hours feel like minutes, because let's be real — those little dopamine hits while you're scrolling are addicting.

Imagine being able to crush your nutrition goals THAT easily.


Finally understand how much you should be eating. 


Customizing macros is unique for your individual body, goals, diet preferences, and even your lifestyle.

We've simplified this nuanced process for you in a self-guided workbook - yours to keep when you start the Lunchbox!

People are loving Lunchbox!

This is the best thing since sourdough bread!

master one essential nutrition habit every month

collect daily points for all.the.things in SugarWOD app

learn with easy-digest evidence-based nutrition tips on the regular

optimize your performance & recovery 

show up & support each other in the Build community

build your leanest, strongest body


"I'm doing things every day that I never did a couple of months ago, without even thinking about it."

Matt H.

“17 lbs muscle gain in four months, for the first time ever I feel like I have a build.”

Nancy G.

“My deep mid-day crashes have been replaced with ‘joie de vivre’. I feel like a new woman!

Melissa S.

“Eating more and down 25 lbs in 5 months!”

Everything we do with our 1:1 clients, we've packaged up in a self-guided and easy-to-implement starter kit for you!  Or simply dive in with the monthly challenges to hone in on your nutrition best practices.

✔ One simple fundamental action to implement every month

Rewards/prizes/high fives for doing the things (hello dopamine)

What's Inside:

✔ Ultimate Macros Toolkit & Meal Plans

✔ Tracking app & private resource library access 

There are rewards & prizes at the end of each month reinforce your stellar action taking. (Aaaand that's how we build habits.)


What best practice to aim for! The app will help you set realistic (but juicy) goals.


Everything's backed by evidence of why this will help you build muscle & shed body fat.


Nothing means anything till you implement it — you'll get the resources, checklists, meal plans, recipe books, tip sheets, etc to help you do all.the.things


You need accountability? You want to get competitive? Yeah, you do. You'll get awarded points for taking action.


Plus, you'll have full access to the tracking app (because checking in on yo'self is proven to boost consistency!)

Each monthly challenge has these components:

Or you can sign up for the Lunchbox to build the small, but mighty daily habits that'll last a lifetime.

You could stick with the all-or-nothing diet trains that never last more than a week...

This method is really good for me. It doesn't feel like I'm dieting, but things are changing! (Nancy G.)

This method is really good for me.  It doesn't feel like I'm dieting, but things are changing!  (Nancy G.)

You could stick with the all-or-nothing diet trains that never last more than a week...

Or you can sign up for the Lunchbox to build the small, but mighty daily habits that'll last a lifetime.

You could stick with the all-or-nothing diet trains that never last more than a week...

Or you can sign up for the Lunchbox to build the small, but mighty daily habits that'll last a lifetime.

There's more...


Your Lunchbox comes with workout tracks in SugarWOD, including Workout of the Day, Conditioning, and At-Home programming.

A $75/mo value, that's more than the monthly cost of Lunchbox when you prepay for the year!! 

People are loving Lunchbox!


Lunchbox is a series of monthly nutrition challenges that focus on fundamental nutrition habits (ie: drinking enough water, hitting your protein targets, or practicing mindful eating). Each fundamentally supports any goal at any level (whether weight loss or optimal performance, newbie dieter to elite athlete), because optimal occurs with consistent implementation of good essential nutrition best practices. Lunchbox helps you build those habits in a gamified way that makes it fun and reduces our natural tendencies toward the all-or-nothing mentality that so often sabotages our efforts.


Absolutely YES! We’ve packaged up the exact process we take our 1:1 clients through when personalizing their own macros, calories or meal plans & have put it all in a self-guided workbook for you! You get this bonus ‘Ultimate Macros Toolkit’ immediately upon registration, as well as sample meal plans to show you what the numbers looks like on the plate - for both carnivore and vegan diets.


That’s a firm nope. Macro tracking is an effective and educational way to eat intentionally. But it is only one way, there are others. You could also follow a structured meal plan which has been developed with your approximate target amounts, or you can monitor portion sizes or using hand serving sizes. There are lots of ways to eat intentionally to support your personal goals, including just focusing one by one on the monthly habits you’ll be building in the Lunchbox.


Absolutely! Your bonus Starter Success Pack available to you immediately upon registration contains sample vegan and vegetarian meal plans, and all include calorie and macro ranges so you know how much you’re eating too. Many of our recipe ebooks are plant-based, and one of the monthly missions is all about eating more plant-based foods!


Hey if you’re a little shy, that’s okay. Participation is optional and I promise, we will not chase you down! The points scoreboard is there to motivate you, not scare you - so whatever works for you, my friend. If you’d rather just hang out and enjoy the resources and education we share every month, that’s totally alright.